Watch replayLunch & Learn
Creating powerful visuals and presentations with AI
The setup that turns Claude into your design and pitch team. Prompts, brand skills and a full presentation built live.
Previous session
Lunch & Learn
23 September 2026
Creating content and personal brand with AI
Capture it once, imperfect and all, then let AI turn it into content and a brand worth following.
One hour. Grab your lunch. We'll take real, unpolished footage and turn it into finished, on-brand content live.
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What to expect
The presenters on why you don't need to be a videographer to build a personal brand, what gets built live, and what you'll walk away with.
Presented by
Brandon Burns
Head of Experience, BusinessAI
How to capture content easily, without stressing about scripts, lighting or being perfect
How to turn raw footage into finished clips fast, using tools like Opus Clip (and a couple of alternatives worth knowing)
How to set up a Claude skill and project so the whole capture-to-post process, and your personal brand, stays consistent every time, without you thinking about it
Live
Questions from the room
Asked 0 · Answered 0 · Waiting 0Do's and don'ts
Winging it, or a system that runs itself
Winging it
- Waiting for the perfect shot, script or lighting before you post anything
- Writing a new caption from scratch every single time
- Every post looking and sounding a little different, because whoever wrote it was guessing
Systemised
- Capture rough, real footage, whenever it happens, and let AI find the good bits
- Set your brand voice up once, as a skill, so every caption already sounds like you
- Review and approve before it goes out. AI drafts it, you're still the last check
Set up once
Setting up your project and skill
This is the mental model before the live demo. A project holds the material and the brand voice. A skill holds the process, so you explain it once and never again.
Step 01
Create the project
One home for the raw footage, the brand voice and the finished posts.
Typed into Claudeprompt
Create a project called 'Personal Brand & Content Engine'. This is where our raw footage, brand voice and finished posts will live.
Step 02
Save the workflow as a skill
Once it's set up, you never explain the process again. You just hand it footage.
Typed into Claudeprompt
Save this as a skill called 'clip-and-post': whenever I upload a video, call recording or transcript, find the 2-3 best moments, cut them into short-form ideas, write captions in our brand voice, and format each one for LinkedIn, Instagram Reels and TikTok.
Step 03
Hand it something you've captured
Swap in whatever you recorded today. It does not need to be planned.
Typed into Claudeprompt
Here's the raw file from [today's client call / testimonial / podcast]. Using the clip-and-post skill, find the best 60-90 seconds and turn it into three ready-to-post pieces.
Stuck for ideas?
Typed into Claudeprompt
I've got nothing planned this week. Look at what we've already got sitting around, calls, testimonials, meetings, and suggest five content ideas from it, ranked by how likely they are to land.
Let it think creatively, not just format
Typed into Claudeprompt
Give me three different caption angles for this clip: one punchy one-liner, one that tells the story behind it, and one that asks a question to start a conversation.
Know who you're talking to
Define your ICP so it helps you script and talk to them
The single biggest shift in personal brand content: stop recording for everyone, and start recording for one person. Define your ideal customer profile (ICP) once, bake it into the project and skill, and Claude can script to them, write captions aimed at them, and even rehearse you into a conversational voice before you hit record.
Step 01
Define your ICP in the project
Who is the one person you're making this for? Add them to the project as a one-page profile: their role, their industry, the problem they're sick of, the words they actually use, and what a good outcome looks like to them.
Typed into Claudeprompt
Add an ICP profile to this project. The person is [role, e.g. a busy operations manager in a trades business]. Write a one-page profile: their biggest frustration, the words they'd use to describe it, what they already tried, and what a good outcome looks like to them. Keep it in plain language, no marketing speak.
Step 02
Bake the ICP into the skill
Save the ICP into the clip-and-post skill so every hook, script and caption is aimed at that one person, not at 'everyone'. From now on, everything it writes should sound like a conversation with them, not a broadcast.
Typed into Claudeprompt
Update the clip-and-post skill so that before it writes anything, it reads the ICP profile and writes every hook, script and caption as if it's talking to that one person. The tone should sound like a conversation with them, not a broadcast to a room.
Step 03
Rehearse talking to them
Before you record, ask Claude to play that person and run a quick back-and-forth. It gets you used to talking to them, not at a camera, so by the time you hit record you're already in conversation mode.
Typed into Claudeprompt
Roleplay as my ICP. I'll talk through [topic] as if we're on a call. Ask me two or three follow-up questions the way they would, push back once if I go too generic, and at the end tell me which parts sounded like a real conversation and which sounded like a pitch.
Get a script that sounds like you, not a presenter
Typed into Claudeprompt
Write me a 30-second opener for [topic] as if I'm explaining it to [ICP name] on a call, not presenting to a room. Plain words, no buzzwords, start with the problem they care about, and end on the one thing they should do next.
The pipeline
From capture to post
01
Capture
A client call, a testimonial, a podcast, footage on your phone. Nothing needs to be planned or perfect.
02
Repurpose the raw file
Use a tool like Opus Clip, Descript, Riverside or CapCut to turn long footage into short, captioned clips. Claude doesn't replace these tools, it directs them: telling you which moments are worth pulling before you touch the editor.
03
Bring it back to Claude
Hand the clip, or just the transcript, to the clip-and-post skill and get the caption, hook and hashtags written in your brand voice, so every post sounds like you.
04
Schedule it
If your CRM or scheduler connects via Zapier (most do, including GoHighLevel), Claude can automate the handoff so a finished clip and caption lands straight in the queue. Otherwise, ask for the same post formatted three ways, a LinkedIn caption, an Instagram caption, a TikTok caption, so whoever schedules it just copies and pastes.
The tools in the pipeline
You do not need all of these. Pick the one that suits how you already record.
Loom
For capturing screen shares, walkthroughs and quick talking-head videos straight from your desktop. Great for turning a client demo, a how-to, or even a Teams call recap into raw footage you can repurpose, no separate camera setup needed. See the Clone yourself with Loom session in the library below.
Opus Clip
Turns long recordings into short, auto-captioned clips. This is what BusinessAI's own session videos are already made with.
Descript
Edit video like a document, cut filler words out by deleting text.
CapCut
Fast, mobile-friendly cuts and captions.
Riverside
For recording high-quality remote calls in the first place.
Quick tips before you hit record
- Lighting: face a window or lamp, don't sit with it behind you. Natural light from the front is the single easiest upgrade.
- Sound: the built-in mic on your phone or laptop is usually fine up close, keep it within arm's reach and away from fans, aircon or open windows. A cheap clip-on mic is the next easy step up if you're recording often.
- The point: good enough to hear and see clearly beats perfect. AI can fix a lot in the edit, it can't fix audio no one can understand.
Sitting on a goldmine
Content you already have and probably haven't noticed
Most people think they have nothing to post. They usually have months of it already recorded, written or sitting in their camera roll. Here is where to look first.
Sales and discovery calls
Every call where you explained what you do is a mini masterclass. The bit where the client says "oh, so it just does that for us?" is your hook.
The same question you keep answering
If three clients asked it this month, that is a post. Your inbox and your quotes are a content calendar you already wrote.
Internal training and onboarding sessions
The walkthrough you recorded once for a new starter teaches your audience the same thing.
Loom walkthroughs you sent to one person
You already explained it clearly, to camera, for free. Strip the client's name and it is a post.
Voice notes and drive-time rambles
The voice memo you sent yourself at the lights is your rawest, most human thinking. Hand it over as a transcript.
Photos and videos on your phone right now
Job sites, before and afters, the whiteboard, the delivery, the team at lunch. Proof beats polish.
Team chat and group answers
The long message you typed in Teams explaining your approach is a finished LinkedIn post in disguise.
Testimonials, reviews and thank you emails
Someone already wrote your best copy for you. Quote them and add the story behind it.
Let Claude audit it for you
Don't guess which bits are worth posting. Hand over the list and let it pick.
Typed into Claudeprompt
Here's a list of everything we've recorded or written in the last three months: client calls, Loom videos, team meetings, testimonials, quotes and emails. Go through it and tell me which ten pieces are hiding content we could post, what the angle is for each, and rank them by how likely they are to land with our audience.
One piece, many posts
Pull the transcript, then get the static posts too
The clip is only the first thing in a recording. Once the skill has the transcript, the words are already there, so ask for the quote cards, the carousel and the written post at the same time. One recording, five or six pieces of content.
Quote cards
The exact line they said, pulled straight from the transcript.
Carousels
Five slides, one point each, from the middle of the conversation.
Text posts
The story behind the clip, written in your voice, no video needed.
Checklists
Any list you said out loud becomes a saveable graphic.
Email or newsletter
The same content, longer, for people not on social.
01
Pull the transcript
Hand Claude the recording link, the auto transcript from Fathom, Teams, Zoom or Loom, or just the caption file from the clip. That text is the raw material for everything else.
Typed into Claudeprompt
Here's the recording and transcript from today's call. Using the clip-and-post skill, read the whole transcript first and give me a short summary, the three strongest moments with timestamps, and the exact quotes word for word.
02
Cut the video piece
Take the timestamps straight into Opus Clip, Descript or CapCut. You are no longer scrubbing through an hour of footage guessing where the good bit is.
Typed into Claudeprompt
For the strongest moment, give me the in and out timestamps, a three-word on-screen title, and a hook line for the first two seconds so it stops the scroll.
03
Then pull the static posts from the same transcript
This is where one piece becomes five. The words are already there, so ask for the still posts alongside the clip.
Typed into Claudeprompt
From the same transcript, now give me the static posts to run alongside the clip: three quote cards with the exact quote and a suggested background, one five-slide carousel with a headline and one line per slide, one text-only LinkedIn post in our brand voice, and one checklist graphic of the steps mentioned.
04
Space it out and reuse it
One recording becomes a fortnight of posting, not a single Tuesday. Ask for the running order too.
Typed into Claudeprompt
Turn all of that into a two-week posting schedule: which piece goes out on which day, on which platform, and give me one follow-up comment I can pin under each post to keep the conversation going.
Already sitting there
Turn what you're already capturing into content
You don't need a new shoot. If you're already recording client calls in Fathom, Teams or Zoom, that's raw material sitting there, and it's exactly the kind of material a personal brand is built from. You just need a skill that knows what to look for.
A client testimonial call, into a reel
Typed into Claudeprompt
Turn this client testimonial call into a 45-second reel with the best quote as the hook, captions burned in, and a caption ready for Instagram.
A podcast recording, into three clips
Typed into Claudeprompt
This is a full podcast recording. Pull out the three most quotable moments and turn each into a short clip with its own caption.
A Teams or Zoom call, into a customer story
Typed into Claudeprompt
This is a Teams recording of a client walkthrough. Find the moment where they describe the result in their own words, and turn it into a customer-story reel.
Live build
Examples we'll build live
[Swap these for the real before and after screenshots straight after the session.]
Raw client call, into a finished reel
One recorded call, cut down to the 45 seconds worth watching, captioned and captioned again for each platform.
Podcast recording, into three social clips
One long recording becomes three separate posts, each with its own hook and caption.
A rough phone video, into a polished post
Handheld, unscripted footage turned into something on-brand enough to publish.
At a glance
Your content engine
1 skill
Set up once
4 steps
Capture, repurpose, caption, post
3 platforms
LinkedIn, Instagram, TikTok, formatted automatically
0 stress
No scripts, no perfect lighting required
Meet the team
The people on the call
We run these sessions live, build the examples in front of you, and leave the prompts here so you can take them straight back to your own business.
[Confirm who's on this one.]
